Harper Southeastern Properties ("HSEP") was founded in 1989 by Skip and Chris Harper to provide land brokerage services to sellers and buyers of land and lots in the Atlanta area.
Prior to the establishment of the company, the brothers learned all aspects of the business from their years with Property Systems Corporation in Atlanta. They were trained by land brokers, Fred Freyer and Richard Uberto, who taught them a systematic process to selling land involving prospecting, land evaluation, market analysis, contract law and negotiations, and zoning and entitlement. They instilled in them integrity, fiduciary responsibility, goal setting, positive attitude, personal relationships, and perseverance. In these formative years, the Harpers began to establish long-term relationships with landowners, developers and investors.
Over the last twenty-five years, Harper Southeastern Properties has brokered approximately 300 transactions totaling over $500 million in sales. They have represented a wide range of clients, from dirt poor landowners to the most sophisticated investors, commercial and residential developers, national builders, national and local banks, and many large regional retailers. HSEP represented Wal-Mart in its north Georgia “supercenter” expansion closing over 50 Wal-Mart sites.
During the recent Great Recession, HSEP focused on the sale and purchase of distressed assets. Drawing on their experience gained during the Savings and Loan Crisis, they provided workout solutions for owners of REO properties and facilitated opportunities for investors and builders in the late 1980?s to capitalize on that economic situation. With a wealth of knowledge in brokerage, development and construction, HSEP offered multifaceted services to help sellers and purchasers evaluate opportunities, complete stalled projects, and liquidate underperforming assets.
As the market improved, HSEP shifted strategies to begin the process of reevaluating investor portfolios and placing these assets back on the market and facilitating build-out solutions to maximize profits on their investment holdings. These investments were attractive to active homebuilders looking for lots to begin the rebuilding process. With their knowledge of past market fluctuations, HSEP provided the necessary insight and connections to help land investors achieve handsome profits. Eventually, commercial end users came back in the market looking to purchase land holdings and expand their businesses.
Now that most distressed land assets have been absorbed and are reaching historic lows, HSEP shifted their emphasis on brokerage of raw land deals and the rezoning and entitlement of new projects.
Another center of attention for our land agents is urban renewal and fostering the move back into the town centers. HSEP assembles underutilized properties and works with municipal leaders in promoting the re-development of their town centers.
Today, along with our team of professionals, we continue to add to our long-standing knowledge of the ever-evolving real estate market.